How can Digital Marketing get me more sales?
The DLR County Chamber B2B networking meeting this morning heard a few words from Robert Moloney, Selling Solutions on the subject of "Selling in a Digital World".
Digital Selling Takeaways!The obvious takeaway for nothing was, get to Google myBusiness and fill it in, completely and keep adding to it!:
Fred Website Audit Tool:
The second thing that seemed of interest, and rightly so, is the free audit tool, currently residing at the top of the Selling Solutions website. This is a great starting point in looking at your digital footprint. It will highlight the areas that your website and digital presence are lacking.
Free ebook & strategy session:
13 PROVEN STRATEGIES to improve website conversionsUsing digital selling to Convert Website visitors to customers that is!!!Threefive.ie about half way down the page, you will see the place to get the book, but why, what does it cover?
Here is the full text of his notes in preparation for the meeting on digital selling:
Intro:Slide One of Powerpoint
"Most Irish SMEs, are unwittingly making their websites hard to find. Unless a customer is searching for a specific business in a specific area, an SME is unlikely to be found."
- iedr. Digital Health Report 2019
WHAT’S IN IT FOR ME?
Every time you contact your customer or prospect, he is asking the same thing.
If you take nothing away today, remember that!
Remember the cost of acquiring a lead? Cost of acquiring a client? The Lifetime value of a client? What would it be worth to you to have an ideal client stand up and ask for you?
“What’s in it for me?”Lead Generation 24x7
how digital agencies sell you what you know already!
Dún-Laoghaire Rathdown Chamber of Commerce celebrated it's 70th anniversary with a summer party in the beautiful Walled Garden of Marlay Park with food provided on the night by Cathy Soreghan from Food on the Move.
DLR Chamber President Aileen Eglington welcomed guests including Minister for Culture, Heritage and the Gaeltacht Josepha Madigan and Minister of State for Higher Education Mary Mitchell O’Connor. Also in attendance was An Cathaoirleach of Dún-Laoghaire Rathdown County Council Cllr Shay Brennan, Cllr Tom Murphy, Cllr Cormac Devlin, Cllr Denis O'Callaghan, Cllr Deirdre Ní Fhoilnn, Cllr Anna Grainger, Cllr Lettie McCarthy, Cllr Kazi Ahmed and Cllr Michael Fleming.
From the literature world was well-known Irish journalist Muriel Bolger.
Minister for Culture, Heritage and the Gaeltacht Josepha Madigan was delighted to launch the DLR Chamber 70 Years of History book, this project was funded by Dún-Laoghaire Rathdown County Council. With special thanks going to Gabby Mallon CEO and the editorial committee, Dan Mulcahy, Liam Madden, Brendan Henderson and Jonathan Douglas.
"Excellent customer service, together with high quality products at competitive prices, whilst also being a market leader and keeping abreast of all the latest industry trends – and above all, listen and learn from our customers.”
How did you buy your doors and windows? What was important to you? What did you learn from the experience? Looking back, what would you have done better? What would you say to someone buying their new windows and doors? What should you have focused on?
Would you recommend the people you bought from?
At the end of the day, this last question is what has made Dundrum based Composite Doors and windows, such a huge success. They have come at it from disparate backgrounds, completely unrelated to the trade, maybe this has made them more like the buyer. Maybe this is why they regard you and your doors and windows as their best salesman, working 24 hours a day to get them another customer.
Tony Mallon, co-owner, has a small, A5 envelope on his desk. “A recent customer, a mature lady, rang us up and said that she couldn’t find door numbers to match her door. Smokey Chrome, like a bronze. While she was still holding on the phone, I sourced them from Palladio. I was worried we would have to charge her to install them, but she had that covered, so I told her I would post them to her. We could have made twenty euro, instead she has said she will be telling more and more people that we are the best to deal with! Four-euro postage well spent I think.” Maybe this is why they get so much referred business.
“Imitation is the sincerest form of flattery that mediocrity can pay to greatness.”- Oscar Wilde
Since they started on this journey, they have noticed a number of companies springing up and trying to make the same noises, and that makes them happy. They feel they have a great offer for anyone looking for doors and windows. Their value is not just in the price, which they feel is the best value around. But is also comes down to their attention to detail.
Drop into the showroom and see it, immaculate. How is your place going to look when they are there? How will it look when they are finished? Have a read of the Google Reviews, some of which are reproduced below.
Got the best value around. Ronan was so helpful in showroom. Installation was fantastic. The men were very respectful of the family and so clean. Really thought it was going to be a messy job but they did a fantastic job. So pleased
Don't let the small showroom deceive you - there is plenty to see and Ronan was exceptionally helpful. He guided us through all the options available to us and was incredibly patient despite me changing my mind at least twice! The windows and fitters turned up when expected and did a great job. Really pleased with service from start to finish.
We just had Composite Doors and Windows complete a total replacement of all windows (triple glaze) and front door. Their work and attention to detail in finishing was nothing short of superb. The quality of both the product and workmanship left nothing wanting. I could not recommend them highly enough. I wish them every deserved success in their future business developments.
Composite Doors have proved to be the best decision we could have possibly made with regard to the installation of our new front door. Ronan and his team, apart from being professional and efficient are genuinely really nice people. The skill level of the installers went far beyond our expectations and the quality of the product is exceptional. If we could we would award them 10 stars.
Tony and Ronan bring a good beside manner to their dealings. They are well established and really do want you to be happy. They realise there probably won’t be repeat business, how many front doors will you have? Maybe you would bring them with you to the next house? Maybe you will get the windows done? Word of Mouth referrals are how they get business, your referral. And that comes with great after sales service following an excellent measuring and fitting service. And if you are unhappy, they promise they didn’t try to let you down, but they will fix it! They want you to feel how well you were looked after.
Why not go and see them yourself? Walk in, have a look. You really should see the colours in natural light. Maybe you want to match a unique colour? Whether it is wheelchair accessibility or security concerns (a simple door latch isn’t enough, how about a ten-point lock?). How about seeing the doors in situ? You can see their installations on Facebook, in the shop, or just have a look around when you are outside the showroom, the neighbours seem to like them!
Open and honest, gimmick free, made in Ireland, they bring value, customer service and attention to detail that is second to none.
Phone: (01) 216 4951
Address: 3 St. Gall Gardens South, Windy Arbour (around the corner from the Luas stop, ample free parking), Dundrum. DUBLIN 14, D14 TP94
Website: https://compositedoors.ie see also Hausman.ie for Aluminium sliding, bifold doors, high end suitable for Architects and design work.
Composite Doors Ireland operate from a bespoke showroom in Dundrum. We are a supply and install company of exterior high-quality uPVC, Aluminium and Composite doors and windows. We offer our customers a five-star experience from initial contact through our two high class websites to presentation of products in the showroom and a quality clean installation service throughout the Dublin area.
We are a very innovative company and visit trade shows in Ireland, the UK and Germany in order to educate ourselves on the latest industry trends. Of special interest are the most thermally efficient and highest security products on the market so as to enable us to keep ahead of the competition. We do not rely on a single supplier and therefore have a much broader portfolio in comparison to our peers.
In the recent years we have grown our turnover by 20% by introducing new high-end Aluminium product which we display in our showroom and have released our new Aluminium website www.hausmann.ie which was designed with Architectural specification in mind but is also easy for the retail customer to navigate and understand.
We are a People friendly, Age Friendly and disabled people friendly business and always strive to understand our customers' needs and help and advise them of all options available, and not just the most expensive ones.
We offer a 5-star experience from start to finish which is clear with our 5-star reviews on Google reviews. Our number one priority is to provide an excellent customer service to all our clients and prospective clients.
Our after sales service is excellent and is regularly commented upon by letter, phone and on social media. Staff are very courteous, patient and helpful. Everyone can move around the showroom and it is wheel chair friendly. The showroom is not noisy and ample free parking is available.
Our brochures and information are easy to read and are plentiful and free. Our websites are easy to see, navigate and understand.
Why not give me a call?:
01 216 4951
Attached are two FAQ documents on the recently negotiated EU/Mercosur trade deal and the EU/Vietnam trade deal. The purpose of these documents is to provide information about these deals to you and your members, highlighting the opportunities for Irish business.
If you would like more information concerning EU/Mercosur or EU/Vietnam, please feel free to contact Emma Kerins or myself, Pauline.
Policy and Research Executive
11, St. Stephen's Green
T: +353 1 400 4326
"By George LeeEnvironment and Science Correspondent
Trade negotiators for the European Union and the South American Mercosur trading block have reached agreement on a new free-trade deal.
It paves the way for a significant increase of imports of cheaper beef and other goods from South America.
The Mercosur trade deal has been almost 20 years in the making and involves Brazil, Argentina, Paraguay and Uruguay.
The region has 260 million consumers, making it the fifth largest market outside of the EU.
It is the largest free trade agreement negotiated by the EU to date and follows on from the completion of recent European trade agreements with Canada, Japan, Mexico, and Vietnam."
On 25 June, the Council adopted decisions on the signature of two agreements between the EU and Vietnam: a free trade agreement (FTA) and an investment protection agreement (IPA).
The FTA between the EU and Vietnam is the most ambitious free trade deal ever concluded with a developing country. It provides for the almost complete (99%) elimination of customs duties between the two blocks. 65% of duties on EU exports to Vietnam will disappear as soon as the FTA enters into force, while the remainder will be phased out gradually over a period of up to 10 years. As regards Vietnamese exports to the EU, 71% of duties will disappear upon entry into force, the remainder being phased out over a period of up to 7 years.
The FTA will also reduce many of the existing non-tariff barriers to trade with Vietnam and open up Vietnamese services and public procurement markets to EU companies, while the IPA will strengthen protection of EU investments in the country.
As one of the "new generation" bilateral agreements, the EU-Vietnam trade deal also contains important provisions on intellectual property protection, investment liberalisation and sustainable development. On this last aspect, the FTA includes commitments to implement International Labour Organisation core standards (for instance on the freedom to join independent trade unions and on banning child labour) and UN conventions relating for example to the fight against climate change or the protection of biodiversity.
Negotiations between the EU and Vietnam started in June 2012 and were concluded on 2 December 2015. However, the formal conclusion of the agreement was delayed by a pending opinion of the European Court of Justice on the division of competencies between the EU and its member states relating to the conclusion of the EU-Singapore FTA.
Máirín is a personal stylist and joined Dun Laoghaire Rathdown Chamber during the Spring of 2019 and is into her second year of business.
“I try to take the stress out of getting dressed every day and put the fun back in it.” Máirín works to build your confidence, she says it is about you want to say about yourself, “who you are, how you feel good in your own skin. Whatever makes it easy.”
While we would all like to completely reinvent ourselves with lots of money, most people’s contact with her is prompted by change, change in relationships, job, milestones, it is a bit like her own experience, a new career prompted by illness.
Despite our usual reluctance to let someone into our home, Máirín's business, MoStyle, takes a unique approach to personal styling by offering a wardrobe analysis service. Rather than just rushing out and buying all around them, she helps clients take stock of what they actually have. "The clients try on absolutely everything and I take pictures of them, just between me and them, and that kind of helps them get an idea of what looks good and what doesn't”. This makes for smarter shopping in the future because you now know your shape, you know the colours that suit, you know the cuts that work for you, what you do need and what you don't need.
Affordable pricing is documented on the website.
In an extension of her business, Máirín gives talks on Moyamoya, the rare, progressive cerebrovascular disorder caused by blocked arteries at the base of the brain that created this change in life, “I go and tell my story and I bring a rail of clothes with me”. She has spoken at the likes of Concern and some of the big tech giants based in Dublin.
'you only get one life and life is for living'. I was like, ‘right, this is a chance to do something that I really want to do”. - Image Magazine
When you look at competing Owner/Manager businesses, there is always something about them that makes them uniquely different to everyone else. So why is Máirín’s stylist business different? She says, “I love it, I had brain surgery three years ago, I couldn’t speak, read or write”. After two and a half years of speech and language therapy she started her own business.
“What got me to it was working with Dress for Success, and I realised, this is something I can do!”
Her sister helped her write a letter to Dress for Success. They are all about helping women get back into the workforce, and they took her on as a stylist and that gave her the confidence to realise not only that this was the life for her, but that she was very good at it!
Starting to network with other business women, and found it good, “It was great because I was only a year in business, and I got to meet others in a similar situation.” Máirín found it really friendly, helpful, “an environment where you could join the dots and help each other.”
In regard to the Chamber itself, she continues to find it so helpful, “everyone wants to help other people’s business”. Máirín feels the Chamber runs really good events and loves the informal networking, where everyone comes across as approachable.
Links to Articles online:
Máirín‘s website is https://www.mostyle.ie/ and she can be contacted on her mobile +353868388575 or by email at email@example.com and instagram.com/mostyle_dublin
“Whatever works for you!”
Attached are the style reports Máirín woks from! FREE!