Best Marketing Initiative Award

Application Deadline: Friday, 12th September at 5:00 P.M.

Award Summary: Celebrates a standout marketing campaign or initiative that successfully captured attention, delivered results, and reflected brand creativity and purpose.

Judges assess: Strategy, creativity, audience reach, innovation, and measurable impact.

Award Description:

This award recognises a business or organisation in Dún Laoghaire-Rathdown that has delivered a powerful marketing initiative — whether digital, print, event-based, PR-led, or cross-platform — that generated real traction. It could be a brand awareness campaign, a product launch, a social media strategy, a community-led activation, or a standout seasonal promotion.

This category highlights the fusion of creativity, communication, and strategy that drives customer engagement and commercial success.

Why Enter?

If your team has launched a marketing initiative that exceeded expectations, sparked conversations, or achieved impressive results, this is your chance to showcase your work. It’s a great way to celebrate marketing talent, strategic thinking, and the power of storytelling.

Judging Criteria

Judges will consider:

Clarity of objectives and strategic planning – What was the goal, and how was it approached?

Creativity and originality – Was the initiative distinctive, innovative, or bold?

Audience engagement – Reach, relevance, and response from the intended audience

Execution – Quality of visuals, messaging, delivery, and timing

Results – Outcomes backed by metrics (e.g. increased traffic, sales, social engagement, media coverage)

Eligibility

To be eligible, applicants must:

Be based in Dún Laoghaire-Rathdown

Have launched the marketing initiative within the past 18 months

Be a business, organisation, or agency responsible for the development or execution of the campaign

Collaborative projects involving external partners (e.g. design firms, media agencies) are welcome, but the primary applicant must be based in the region.

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