Bord Bia’s website now includes a new ‘Navigating Change’ hub where industry can access details of grants, up-to-the minute market insights, business supports, expert webinars and podcasts.
Bord Bia has also announced a €1m marketing grant scheme for manufacturers to assist accelerate eCommerce and expand marketing activities in the context of rapidly changing trading conditions.
“The Navigating Change supports are highly tailored to tackle the specific impacts the Covid-19 crisis is having on the Irish food, drink and horticulture industry,” said Bord Bia CEO Tara McCarthy. “A core dynamic has emerged whereby food and drink companies are seeing a dramatic reduction in demand from foodservice customers countered by spiking demand in retail, for different products. At the same time, factory floor constraints, supply chain challenges and varying international market dynamics all have the potential to cause significant disruption.”
Bord Bia’s detailed Navigating Change report indicates Covid-19 is affecting all aspects of the Irish food and drinks industry, but the impact is very different across sectors.
Key trends identified are:
- Retail / foodservice see-saw effect
- Sector impact
- China reawakening
Full details of Bord Bia’s Navigating Change Covid-19 Response programme and suite of supports is available at: https://www.bordbia.ie/industry/covid-19/understanding/